Hey beauty lovers! If you’re like me, always on the hunt for the latest beauty tips, trends, and tutorials, YouTube is your ultimate go-to. The beauty community on YouTube is massive and ever-growing, packed with influencers who dish out everything from skincare routines to makeup hacks. Whether you’re just dipping your toes into the world of cosmetics or you’re a seasoned pro, there’s a beauty YouTuber out there who can take your skills to the next level.
These influencers have amassed millions of followers, changing how we approach beauty by sharing their expertise and passion. In this article, we’re diving into the Best Beauty YouTube Channels, ranking them by subscriber count, and exploring what makes each of them so special. So, grab your favorite snack, get comfy, and let’s get into the fabulous world of beauty YouTubers!
10 Best Beauty YouTube Channels
1. James Charles – 25.8M Subscribers
James Charles is a big deal in the beauty world. Famous for his bold and creative makeup looks, he’s truly taken the beauty scene by storm. He’s got a charismatic personality, killer makeup skills, and his content is super engaging. As one of the Best Beauty YouTube Channels, his videos include everything from makeup tutorials and fun challenges to collabs with other influencers and celebrities. James is always pushing the limits of traditional makeup, keeping his fans hooked with fresh ideas and regular updates on social media. Plus, he’s great at staying relevant and consistently delivering top-notch content, which is why people keep coming back for more. (YouTube)
2. Jeffree Star – 16 M Subscribers
Jeffree Star is a total beauty mogul and definitely one of the Best Beauty YouTube Channels out there. His channel is packed with product reviews, makeup tutorials, and peeks into his luxe lifestyle. Jeffree’s known for his brutally honest and sometimes controversial takes, which have won him a super loyal fanbase. His unfiltered reviews are super trustworthy, and his glamorous life and high-profile collabs make his content aspirational and exciting. You’ll find everything from lavish product launches to detailed makeup tutorials that really show off his unique style and expertise.
(YouTube).
3. NikkieTutorials – 14.6 M Subscribers
Nikkie de Jager, aka NikkieTutorials, is a total star in the beauty world. She’s famous for her amazing makeup skills and empowering vibes. Nikkie’s gone from a shy teen to a confident beauty guru, inspiring millions along the way. Her tutorials? They’re super informative and fun to watch. With top-notch technical skills, Nikkie makes learning makeup easy and engaging. Plus, she’s super open about her personal struggles, which really connects with her audience. Her high-quality videos cover everything from everyday looks to complex makeup transformations. No wonder NikkieTutorials is one of the Best Beauty YouTube Channels out there! (YouTube)
4. Michelle Phan – 8.6 M Subscribers
Michelle Phan is one of the OGs in the beauty YouTube scene. Her creative makeup tutorials and storytelling have inspired so many beauty lovers. Even though she’s now focused on her beauty brand, EM Cosmetics, her influence is still huge. Michelle was one of the first beauty influencers on YouTube, and her unique, artistic approach to makeup really stands out. Her journey from YouTuber to entrepreneur is super motivating for anyone looking to break into the beauty world. Michelle’s content often mixes beauty with storytelling, making her videos a unique and enjoyable experience to watch. (YouTube).
5. Tati Westbrook – 8.1M Subscribers
Tati Westbrook, also known as GlamLifeGuru, is famous for her detailed product reviews and honest opinions. Her channel is a must-visit for anyone wanting to make smart beauty purchases. Tati’s all about being transparent, which has earned her a loyal fanbase. People trust her reviews because they’re honest and thorough, showing off her deep knowledge of beauty products. She keeps her channel fresh with regular updates, featuring new reviews and tutorials that keep her audience hooked. Tati’s channel breaks down products in detail, making it easier for viewers to make informed decisions. (YouTube)
6. Zoella – 10.6 M Subscribers
Zoella, or Zoe Sugg, is a go-to for a blend of beauty, fashion, and lifestyle content. Her friendly and approachable vibe has won over millions of fans. Even though she doesn’t focus solely on beauty, her makeup tutorials and product reviews are super popular. Zoella covers everything from beauty tips to fashion advice, drawing in a broad audience. Her relatable personality and consistently high-quality content make her a favorite in the beauty community. Plus, her vlogs offer a peek into her daily life. As one of the Best Beauty YouTube Channels, Zoella keeps viewers hooked with her diverse and engaging content. (YouTube)
7. Desi Perkins – 3.2 M Subscribers
Desi Perkins is a total pro when it comes to glamorous makeup looks and detailed tutorials. Her channel is a cool mix of makeup, skincare, and lifestyle content. Desi’s got an eye for detail and a magnetic personality that has won her a loyal fanbase. Her tutorials are super thorough and easy to follow, so everyone can get in on the action. Plus, her engaging vibe keeps people coming back for more. She covers a ton of beauty topics and often collaborates with other beauty influencers, adding even more variety to her awesome content. (YouTube)
8. Huda Beauty – 4.2M Subscribers
Huda Kattan, the founder of Huda Beauty, has built an empire from her passion for makeup. Her channel offers a mix of tutorials, beauty hacks, and product launches. Huda’s expertise and business acumen have made her a powerful influencer in the beauty industry. As the founder of a successful beauty brand, Huda’s recommendations carry weight. Her down-to-earth personality makes her approachable, and she constantly introduces new and exciting products. Huda’s content often includes behind-the-scenes looks at her beauty brand and tips for aspiring entrepreneurs. Being a significant part of the Best Beauty YouTube Channels, she continues to inspire and influence the beauty community with her innovative ideas and relatable content. (YouTube)
9. KathleenLights – 4.1M Subscribers
Kathleen Fuentes, aka KathleenLights, runs one of the Best Beauty YouTube Channels, mixing makeup tutorials, product reviews, and personal vlogs. Her genuine, friendly vibe makes her a favorite in the beauty community. Kathleen’s easy-going style makes her tutorials super accessible. She’s relatable and her content spans a variety of beauty topics. Plus, she actively engages with her audience, creating a real sense of community. Her “Get Ready With Me” videos also give fans a peek into her daily life. (YouTube)
10. Jackie Aina – 3.6M Subscribers
Jackie Aina is a total champ when it comes to advocating for diversity and inclusion in the beauty world. Her channel mixes makeup tutorials, product reviews, and real talk about beauty standards. Jackie’s vibrant personality and honest reviews have made her a trusted voice. She uses her platform to promote inclusivity and representation, and her witty, humorous approach makes her videos super enjoyable. Jackie keeps it real with candid and trustworthy product reviews that her audience loves. Plus, her channel often features collabs with other influencers and brands that share her commitment to diversity. (YouTube)
Conclusion
Beauty YouTube is a huge, colorful world, packed with influencers who dish out all kinds of content for every taste. Whether you’re into makeup tutorials or product reviews, these beauty gurus have got you covered with their unique styles and fun personalities. If you’re searching for some inspiration or need expert advice, the best beauty YouTube channels are where it’s at. Check them out and dive into a treasure trove of beauty tips and tricks that’ll help you shine.
FAQ for 10 Best Beauty YouTube Channels
What makes a beauty YouTube channel successful?
A great beauty YouTube channel usually mixes engaging content, a charismatic personality, and top-notch production quality. Being authentic and knowledgeable also goes a long way.
How do beauty YouTubers earn money?
Beauty YouTubers make money through ad revenue, sponsored content, affiliate marketing, and product collaborations. It’s all about diversifying those income streams.
Can I trust product reviews on beauty YouTube channels?
While many beauty YouTubers give honest reviews, it’s smart to check multiple sources and be mindful of potential sponsorships that could sway their opinions.
How can I start my own beauty YouTube channel?
Starting a beauty YouTube channel involves finding your niche, getting good equipment, and consistently creating high-quality, engaging content. Building a loyal audience takes time and dedication, so patience is key.
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